Senior Marketing Analyst, NBA 2K League


Website NBA2KLeague NBA 2K League

Esports league

A key member of the NBA 2K League’s business team, the Senior Marketing Analyst will support the implementation of the NBA 2K League’s long term strategic marketing plan. This role will work directly with league resources to increase data collection, fan acquisition, viewership conversion, and brand affinity. Additionally, this individual will lead direct marketing efforts that will support partner initiatives, drive ticket sales and increase viewership.

Major Responsibility:
Drive progressive growth in key marketing areas: brand development, effective advertising, data driven marketing, and fan development
Collaborate with internal groups to develop key marketing initiatives and season long marketing plans
Craft strategy to leverage direct marketing channels to drive ticket sales for regular season events as well as road tournaments
Assist in fan development efforts including enhancing the in-studio fan experience
Identify data capture opportunities to grow our database
Participate in brand and media agency review and selection process
Support the effort to devise a comprehensive, ongoing research and data story for the brand and our partnerships
Manage media spend, lead A/B testing initiatives, share back reporting and make executive recommendations
Develop data-supported insights into advertising strategy, including the effectiveness of advertising spend, and optimal media mix
Assist with digital reporting needs and deeper analysis including top performing content, viewer retention and channel development
Assist teams in customizing and localizing League driven marketing

Required Skills/Knowledge:
Minimum 5+ years of business experience in brand marketing, digital marketing, social media, or data analyst roles
High proficiency in Microsoft Office particularly PowerPoint and Excel
A successful track record of developing and maintaining strong working relationships with both internal and external clients
Excellent interpersonal, communication, and presentation skills
Experience in creating marketing campaigns, measuring execution and delivering and improving on results.
Hands on experience managing ad spend or media buying as well as ad spend analysis
Desire to continually learn new skills and collaborate with colleagues to achieve ambitious team goals Interest in understanding the business impacts of a rapidly changing digital ecosystem
Creative, adaptive personality that can interface with senior-level executives across various organizations
Desire to work in a fast-paced, high-energy, dynamic and challenging environment
Excellent written and verbal communication skills
Analytical skills, attention to details, and accuracy a plus
Detail oriented with the ability to manage multiple deadlines
Knowledge of the eSports/gaming landscape a plus Agency, sports/entertainment or marketing experience

Bachelor’s Degree (B.A. or B.S.) in marketing, business, or related field


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